Starting a business is exciting, but for those with few connections, it can be challenging. Some entrepreneurs have access to strong networks, which makes securing funding, partnerships, or mentorship easier. However, if you don’t have such an advantage, you’ll need to build your network from scratch. The reality is that your business networking directly impacts your opportunities—more connections mean greater chances of success. Here are some practical ways to build a strong network for your startup:
1) Be Prepared
Before attending networking events or even stepping out for casual meetups, be prepared. Have a well-crafted elevator pitch and keep your business card handy. If you’re attending an event, research the attendees in advance to tailor your conversations accordingly. Networking is a two-way street, so think about what value you can offer to others as well. Being prepared minimizes awkward silences and makes interactions more impactful. However, while preparation is key, avoid sounding rehearsed—be natural and spontaneous.
2) Join Online Communities
Gone are the days when networking required in-person interactions. If you’re an introvert or prefer digital engagement, leverage online platforms like LinkedIn, X (formerly Twitter), and Facebook groups. Send thoughtful connection requests, engage with posts, and contribute to discussions. Participate in virtual panels and discussions relevant to your industry. Asking insightful questions and sharing valuable insights will help you stand out and build meaningful connections.
3) Attend Entrepreneurship Events
Entrepreneurship and business networking events such as summits, festivals, and conferences are excellent places to meet investors, mentors, and like-minded entrepreneurs. Some noteworthy events in India include: TiE Global Summit, India Startup Festival, Startup India Innovation Week, Nasscom Product Conclave, Summits by IIMs and other premier institutions
Even if these events require a registration fee, consider it an investment in your startup’s future. Stay updated on platforms like Startup Shiksha to discover upcoming events. Once there, actively engage with people, exchange contact details, and follow up afterward.
4) Leverage Existing Relationships
Your network starts with people you already know—family, friends, alumni, and former colleagues. Reconnect with them on LinkedIn, WhatsApp groups, and alumni associations to share your startup journey. Attend reunions and informal meetups to strengthen these bonds. A simple coffee chat or LinkedIn message can lead to unexpected opportunities like investor referrals or strategic partnerships. Many successful Indian startups, including Zerodha and Meesho, gained early traction through personal connections.
5) Participate in Competitions
Competitions are a great way to showcase your startup and expand your network. If you’re a student, register on platforms like Unstop to participate in competitions hosted by premier institutes. Many competitions require you to submit a startup deck, and if selected, you may win cash prizes or funding opportunities. Government-backed contests, such as Innopreneurs National Contest and startup awards, can also open doors to funding and mentorship. Even if you don’t win, you’ll gain valuable feedback and connections with judges, organizers, and fellow contestants.
6) Start Talking to Everyone
Networking isn’t limited to formal events—it’s a mindset. The person next to you in a coffee shop might have valuable insights, and a casual chat with a stranger could lead to your next business opportunity. Avoid making networking solely about pitching your startup. Instead, focus on genuine conversations, showing curiosity, and building trust. Build relationships based on mutual respect, not just transactions.
7) Follow Up and Stay Engaged
Meeting people is just the first step; maintaining relationships is what truly builds a network. A business card or phone number is useless if you don’t nurture the connection. Follow up with a short message, periodically check in, and engage with their content on LinkedIn. A thoughtful email, a shared article, or an invitation for a casual meetup can strengthen relationships and keep your network active.
Conclusion
Building a strong network is an ongoing process that requires effort and authenticity. It’s not just about accumulating contacts but about fostering meaningful relationships that can support your entrepreneurial journey. By being prepared, leveraging online and offline opportunities, and maintaining connections, you can create a powerful network that propels your startup’s success.
Start following these steps, and open doors to networking opportunities that can shape your business’s future and a successful career!
