The Importance of Social Media in Conveying Your Startup Story and Driving Growth

The Importance of Social Media in Conveying Your Startup Story and Driving Growth

In today’s fast-paced startup ecosystem, countless entrepreneurs are launching products and services to solve market needs. Yet, while some skyrocket to success, others struggle to stay afloat. What sets them apart? You might think it’s all about having a groundbreaking idea—but what if I told you that the real secret lies in how well you …

Zepto: India's 111th Unicorn

Zepto: How Teenage Dropouts Built India’s Grocery Delivery Unicorn

Overview They say you need experience to start a successful company. They say you need an MBA from a top B-school to attract investors. They say you need years of industry experience to become a unicorn. But some people don’t wait for the “right time.” Some people see a problem, take a risk, and rewrite …

Boat Founder Aman Gupta

Success Story of BoAt India: Aman Gupta’s Biggest Audio Brand

In the world of startups, making it big isn’t easy. Some brands struggle to break even, while others manage to rise above the competition and dominate the market. One such brand that has successfully navigated the tides of business is BoAt—a name now synonymous with stylish, affordable, and durable audio accessories. They are not just …

nykaa founder falguni nayar

From Banking to Beauty Industry : The Nykaa Story

Imagine this. You’ve spent decades climbing the corporate ladder, earning a stellar reputation in investment banking, and then—just when most people start thinking about retirement—you decide to build something from scratch. Sounds unreal? Well, not for Falguni Nayar. A determined woman with a sharp business mind, Falguni wasn’t someone who followed the crowd. She believed …

Zerodha Founders Nikhil kamath and nithin kamath

The Zerodha Story: Revolutionized Stock Trading in India

S ome people walk into a room and need to make an effort to grab attention. Others don’t need to because their words are enough. When they speak, it makes you realize they’ve been five steps ahead all along. Nikhil Kamath is one of those people. Always calm, always measured—never the loudest voice, but often …

Peyush Bansal Lenskart

Peyush Bansal: The Visionary Behind Success Story of Lenskart

When we think of startups and innovation, it’s about doing something different—solving a problem in a way no one has before. But when that innovation serves a larger cause, it becomes something truly special. And even more remarkable when passion overpowers comfort – so much so that a house garage becomes an office. This makes …

Bhavish Aggarwal- the founder of Ola Cabs Startup Shiksha

The story of Ola: How Bhavish Aggarwal transformed India’s Transportation

A 22-year-old woman books an Ola cab service late at night, her heart beating a little faster as she stands alone on a dimly lit street. But as she watches the Ola app track her driver in real time, she feels a wave of relief, knowing she’ll get home safely. A 70-year-old grandmother, eager to visit her …